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This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.
ebook,Henry A. Giroux, Grace Pollock,The Mouse that Roared Disney and the End of Innocence,Rowman Littlefield Publishers,Popular Culture,BUSINESS ECONOMICS / Corporate Business History,Business Economics/Corporate Business History - General,Business Economics/Industries - Media Communications,Corporate Business History - General,History,Media Studies,Media and Society,Non-Fiction,Pop Arts / Pop Culture,Popular Culture,Popular Culture - General,Popular culture - United States,Popular culture;United States.,SOCIAL SCIENCE / Media Studies,Social Science,Social Science / Popular Culture,Social Science/Media Studies,Social Science Media Studies,Social Science Popular Culture,Sociology,TEXT,United States,Walt Disney Company,Walt Disney Company - History,Business Economics / Corporate Business History,Business Economics / Industries / Media Communications,Business Economics/Corporate Business History - General,Business Economics/Industries - Media Communications,Corporate Business History - General,Media Studies,Popular Culture - General,Social Science / Media Studies,Social Science / Popular Culture,Social Science/Media Studies,Social Science Media Studies,Social Science Popular Culture,Pop Arts / Pop Culture,History,Walt Disney Company,Social Science,Sociology

The Mouse that Roared Disney and the End of Innocence eBook Henry A Giroux Grace Pollock Reviews :

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.

ebook,Henry A. Giroux, Grace Pollock,The Mouse that Roared Disney and the End of Innocence,Rowman Littlefield Publishers,Popular Culture,BUSINESS ECONOMICS / Corporate Business History,Business Economics/Corporate Business History - General,Business Economics/Industries - Media Communications,Corporate Business History - General,History,Media Studies,Media and Society,Non-Fiction,Pop Arts / Pop Culture,Popular Culture,Popular Culture - General,Popular culture - United States,Popular culture;United States.,SOCIAL SCIENCE / Media Studies,Social Science,Social Science / Popular Culture,Social Science/Media Studies,Social Science Media Studies,Social Science Popular Culture,Sociology,TEXT,United States,Walt Disney Company,Walt Disney Company - History,Business Economics / Corporate Business History,Business Economics / Industries / Media Communications,Business Economics/Corporate Business History - General,Business Economics/Industries - Media Communications,Corporate Business History - General,Media Studies,Popular Culture - General,Social Science / Media Studies,Social Science / Popular Culture,Social Science/Media Studies,Social Science Media Studies,Social Science Popular Culture,Pop Arts / Pop Culture,History,Walt Disney Company,Social Science,Sociology

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Product details File Size 1302 KB Print Length 320 pages Publisher Rowman & Littlefield Publishers; 2 edition (April 16, 2010) Publication Date April 16, 2010 Sold by  Services LLC Language English ASIN B003TFE18A

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